YACS The vision

Small is beautiful!

Every web surfer has to know one of internet giants, such as Yahoo!, Google, Amazon. In France, most of the Internet traffic is driven by FNAC.com, voyages-sncf.com, and a handful of ISP portals. That's fine, but it does not explain the millions of web sites spidered by search engines. Weblogs have shown the way: the next move for the Internet is to let individuals, or small groups of people, express themselves as easily as possible through the web. One very important side-effect of this evolution is probably that we don't need web portals anymore.

To understand the creation of coral barriers, we have to observe the behaviour of very little animals. Similarly, we have to observe Mister Weblogger at work to understand the on-going Internet evolution. Usually, Mister Weblogger creates a weblog, or he installs a little web site focused on some topic. (makes sense vis-a-vis search engines) Then Mister Weblogger will link its site with other similar pages, through trackback or explicit cross-references.

For educated web surfers, the access of sensible information has become a straightforward process: submit some keywords to your preffered search engine, then browse the dozen of authoritative pages for this topic, and that's it.

When millions of people start to publish on the Internet they are transforming the network of information publicly available to the human kind. More and more, for any topic of interest, Internet appears as a cloud of specialized and related web sites. Search engines have shortcuts to these clouds.

If Mister Weblog does not need a web portal anymore, and if Mister Surfer only uses search engines, who will use these million-dollar web portals built by corporations? Well, maybe not so many people after all... Have you tried to divide web costs by the number of daily hits? Is your boss ok with achieved figures? Fine. Else you will have to find something else.

For business, web investment is like any ordinary investment. It has to be as efficient as possible. What makes sense today on the Internet is to spread the word and to capture attention of potential customers. This means that you have to be correctly ranked by search engines, and that you have to push new information as far as possible.

[title]How to be correctly ranked by search engines?[/title]

Well, look at your preferred search engine to know about technical recipes. I will only focus on very simple - yet efficient- way to proceed.

Rule 1 - Expand the web - Becoming the site of reference for only one or two topic is quite easy. It highly depends on people linking to you. This is where blogging has introduced breakthrough, with trackback and pingback links - both supported by YACS.

Rule 2 - Be friendly with search engines - Use only one stable link per posted page; avoid query strings in these links; add meta-information to your pages. YACS does that consistenly.

[title]How to push information far away?[/title]

Rule 3 - Send newsletters - People interested into information you publish will probably subscribe to your newsletter. Send them a mail once per week, or per month, to keep in touch and to make them come back to your site. YACS has a straightforward module to send digests of your articles to all known subscribers.

Rule 4 - Implement RSS everywhere - The new method to spread the word. YACS has general feeds, and also one feed per section/blog, per category, and even by community member. YACS is also able to ping other sites on page publishing.

[title]Towards a web of micro-sites[/title]

Of course, Internet giants will still be there in some years from now. But expect numerous very small sites to pop up as well. Mister Weblog has shown the way. This is why YACS is targeting such small, but powerful, web sites: not so many pages, but very efficient features to share and link published information. Look at Features, features! for more information.